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Alia Bhatt is the new face of an iconic toothpaste that’s manufactured by a desi company that makes herbal healthcare products.
The company has been around since 1952, and signing Alia is all part of its bid to modernise its brand image. The actress will feature in commercials that’ll regularly play before film screenings at the cinema, as well as the print and digital ads. A top advertising agency has been tasked with creating a campaign that will appeal to millennials so they make the ayurvedic paste a part of their daily regime. I’m sure Alia’s smile will do all the heavy lifting!
